london belongs to me, bSTORE spring/summer 2011
Stills from the bSTORE film presentation in Paris during fashion week. Wrote the press release for them again, then realised last minute I’d be on the Eurostar home when the presentation was actually on, thus missing the party afterward too. Gutted. Feel of the collection is more relaxed than usual and takes a lead from early 90s post-club London. Looser fits, laundered denims, florals, and boxy dolman-sleeve sweats give it a new casual edge I really like. The film is amazing too, inspired by the videos directed by Derek Jarman for The Smiths. Shot by Ivana Bobic, with styling by my old mate Jason Hughes. Watch the whole thing at Dazed Digital.