joe’s first issue, joe mckenna 1992
Would kill for a copy of the first Joe’s magazine by stylist Joe McKenna. Published in 1992 it featured editorials shot by David Sims, Mario Sorrenti, Craig McDean, Steven Klein, and Bruce Weber. It had little in the way of advertising and gave photographers, writers, and stylists pretty much free reign to do whatever they wanted without restriction. With the obvious exception of Sang Bleu, there aren’t a lot of publications out there doing anything similar today. An issue of cost as much as anything.