80s and 90s motocross styling is amazing. This is all from the latest O’Neal catalogue, celebrating 40 yrs in the sport.
Nice almost Orwellian mood for the new Margaret Howell campaign, styled and photographed by Venetia Scott.
Everything tells me I should hate this Mert & Marcus image but I can’t. I even like the new 80s-inspired Frames of Life range of specs that Giorgio Armani have just released too. Don’t know what’s happening to me.
Designer/artist collaborations aren’t new but they feel more popular than ever at the moment. Latest example is this psychodrama campaign for Missoni shot by legendary filmmaker Kenneth Anger, featuring footage of the Missoni family layered over a psychedelic backdrop to create a surrealist lookbook. This focus on more sophisticated fantasy in fashion marketing seems to be gathering pace too (see today’s Prada post below) .
Bought a pair of proper trainers yesterday for the first time in years. Thought these photos of Norwegian nudists by Torbjørn Rødland would make good trainer ads. Naked man playing with kittens could sell anything.
In 1996 I had the best pair of fine gauge cords ever that I bought from Limeys in Sheffield. Treated myself to those and an Armani Jeans V-neck knit too courtesy of the SLC. They finally bought it on holiday in Ibiza after the crotch split so badly that no amount not-so-invisible mending was going to bring them back. These old ads shot by Juergen Teller reminded me of those cords.
Props go to Hologram City for actually finding them in the first place, I’ve just ripped these straight from their blog (which I look at too much). Haven’t done my research to work out what year they are yet. I think Comme adverts can be a bit hit and miss but the recent scrunched up magazine page-style campaign was genius too.